Free course

Ship Your First Software Product

Turn an idea into a working web or iPhone app that someone else can use, get value from, and pay for.

What you'll have when you finish

A focused product with a clear customer

A working version with a way to pay

Real user feedback and your first improvement

Ten practical lessons, organised around the four stages that matter.

Find a useful problem, narrow the customer, and set a finish line you can reach.

Set your finish line

Pick a product you can finish

Decide what the product does, how people move through it, and what belongs in version one.

Plan the user journey

Choose the simplest setup

Prepare your project

Create the core experience, connect the essentials, and test it outside your own happy path.

Build the core experience

Add the essentials

Test it properly

Put the product live, watch someone use it, and release your first improvement.

Launch the product

Get first users and improve

You have ideas but keep changing the scope before anything ships.

You can use AI coding tools, but you need a reliable process around them.

You can build software, but have not yet taken your own product to market.

Get free access and begin with the first decision.