THE PAID JETPOINT PROGRAMME

Turn your software product into a business.

Build the market, offer, pricing, funnel, acquisition, conversion, retention, and operating system around the product you shipped.

Get the programme

$199 USD, one payment. Included with an active Jetpoint membership.

THE BOUNDARY

A product is the asset. This builds the business around it.

FREE COURSE

Ship the product

Create working software another person can open, use, get value from, and pay for.

PAID PROGRAMME

Operate the business

Acquire, convert, retain, measure, and grow customers through one commercial system.

Choose the way your customers buy.

B2B sales-led

Higher-value software sold through outreach, discovery, demos, pilots, and contracts.

Qualified meeting, pilot, or contract

Self-serve SaaS

Software discovered, activated, and purchased without a required sales conversation.

Activated account and confirmed payment

Consumer or mobile

Applications monetised through subscriptions, one-time purchases, or appropriate consumer transactions.

Activated user and confirmed purchase

The complete commercial system.

00

Write the Business Build Contract

Choose the commercial business you will build during the next 90 days and freeze the distractions that would prevent execution.

01

Select a market worth entering

Replace market enthusiasm with evidence that customers are identifiable, reachable, already spending, and commercially viable.

02

Define the customer and problem

Build the customer picture from observed behaviour, buying roles, triggers, costs, objections, and customer language.

03

Construct the offer

Turn product capability into a specific reason for the selected customer to act, trust, and buy now.

04

Choose the business model and price

Set a price and packaging model customers can understand and the business can afford to acquire and support.

05

Align the product with the promise

Remove the distance between acquisition promise and first customer value without disappearing into another product rebuild.

06

Build the commercial surface

Make the offer discoverable, demonstrable, purchasable, measurable, and supportable with the smallest reliable commercial infrastructure.

07

Choose one acquisition channel

Select the single route most likely to produce qualified customer evidence during the next 30 days.

08

Execute the acquisition playbook

Launch the selected outbound, content, paid, or platform/search system and produce enough real volume to learn.

09

Convert attention into customers

Install the sales-led or self-serve conversion system that turns qualified interest into confirmed revenue.

10

Build activation, retention, and expansion

Turn customer acquisition into repeated value, useful lifecycle communication, renewal evidence, and appropriate growth within accounts or usage.

11

Understand the numbers

Build one decision-focused scoreboard across acquisition, activation, monetisation, retention, and reliability.

12

Complete the 30-day commercial sprint

Operate the complete system for four weeks, diagnose real constraints, and convert the evidence into a focused 90-day plan.

Finish with a commercial system in operation.

Defined market and initial customer

Clear offer and tested price

Live page and conversion mechanism

One active acquisition channel

Activation and retention system

Software Business Scoreboard

Completed 30-day sprint

Data-based 90-day plan

Build & Grow a Software Business

$199 USD, one payment

All 13 modules, practical exercises and downloadable workbooks. No recurring programme fee.

Get the programme

Active Jetpoint members already have access. Sign in with your membership account.

You need a working software product. If you have not shipped one, complete Ship Your First Software Product first.